Trade marketing outsourcing is partial or total transfer of the promotion, sales and marketing of products to an external contractor.
Project-based approach:
- Solution development: synchronisation of client KPI and service KPI, infrastructure management
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Recruitment: creation of profiles, development of recruitment procedures and KPI
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Training and development: competency-based training and development
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Supervision of sales representatives and reporting
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Motivation and staff evaluation: elaboration, implementation, updating of motivation schemes and career routes
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Performance management: project quality management
Staff training:
- 24/7 access to training
- Possibility to download videos
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Theoretical blocks
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Prompt information update
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Individual learning path for your employee
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Rating based training system
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Grading and career paths
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Regular skills training
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Feedback from trainers in training
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Gamification
SFM control and reporting solution:
- Mobile app for sales representatives, web version for project management
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Contact details of project staff
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Ability to configure work by status of project staff and assigned territories
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Standard documents (including training materials, clickable links) are available at all times
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GPS tracking
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Time attendance of project employees (CheckIN-CheckOut)
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Questionnaires at various levels and intervals
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Photo/audio recordings
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Online Sales Analytics
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Push notifications
Promoting client products and services at retail outlets
ANCOR's specialists are ready to place promotional materials about the client's relevant services and products in any locations, as well as to test the client's promotional samples at points of sale. Our experience in trade marketing also allows us to develop a comprehensive plan for promoting the client's brand and products.
